7/31/2023 0 Comments Never have i ever bingo cardThough it gives existing customers a reason to come in early, it’s mainly a calling card to new customers. Shifting the offer away from approachable drinks with the best margins to its core drinks, they’ve reduced the number of wine and beers, instead focusing on the signature cocktails of each venue, such as Jigger & Pony’s bestseller, the Yuzu Whiskey Sour. Now, our happy hours reflect the core offerings of each brand.” Post‐Covid, we have to be a little bit more strategic. Offering something price‐accessible was the goal. “We’ve always had a happy hour in our bars. With a business‐led market, its daily happy hour from 6pm‐7.30pm is a tool for encouraging the after-work crowd, “a big group of people who don’t drink cocktails as a default ”, says Kantono. ![]() They now have three additional bars (Gibson, Live Twice, and Sugarhall) and three restaurants (Humpback, Caffe Fernet, and Rosemead) in Singapore. Seen as pioneers of cocktail culture in Singapore, the duo opened Jigger & Pony in 2012 it’s currently ranked 12th on The World’s 50 Best Bars 2022 list. “It used to be almost purely tactical,” says Indra Kantono, co‐founder of the Jigger & Pony Group, alongside his wife Gan Guoyi. In the business hub of Singapore too, leading bars have been looking closely at this new consumer landscape and have adapted. In The Cocktail Club, the company has now changed its happy hour to let customers sample the whole menu – even its most premium serves – on a two‐for‐£12 offer from 4pm‐7pm every day. We’ve looked at what offers we can have on a Friday night, which we’d never have done before.” “It used to be a massive night, but it is nowhere as big as it used to be. “Friday is definitely something we’ve had a big discussion over,” she adds. Rising costs, a fundamental shift in consumer mindsets, and a move to partially working from home has meant the hours, days, and content of the group’s happy hours have had to change too. Barrio: Saturday-morning events are a hit That really helps people with planning their monthly budget,” she says. “We’ve seen that, especially in the downturn, people want to know exactly what they’ll get and for how long. Happy hours account for less than 20% of business in the group but are a vital way of keeping customers in venues longer, adds Willingham. But she warns against a discount culture similar to that seen in casual dining in the late 2000s, where two‐for‐one offers became so ubiquitous, customers became reticent to enter some venues without them. It’s about what do you do to enhance the customers’ experience in that particular moment,” adds Willingham. Ticket buyers get a two-course brunch, bottomless drinks, including prosecco, for 90 minutes, and entertainment, as well an after-party from 4pm. Themed on anything from Cardi B to bingo, ’80s pop to ’90s hip‐hop, attendance to the Saturday‐morning parties are available via pre‐booked tickets for £50 (sold as a minimum of four). In late 2021 it bought Barrio Bars, a brand known for its happy hours andfixed‐price bottomless brunches, which attract a largely late Gen Z and early Millennial crowd. ![]() ![]() The UK company, which has 47 bars across the country, owns The Cocktail Club brand, The Adventure Bar Group – which includes Covent Garden’s Blame Gloria, and the Tonight Josephine chain – and the Dirty Martini cocktail bar chain. The make‐up of the week has completely changed,” says Sarah Willingham, former Dragons’ Den star, and founder and CEO of Nightcap. “The way people socialise since the pandemic has changed. So, are promotions and happy hours more essential than ever for enticing cautious customers to spend? Or can venues even still afford to discount in the face of rising costs? One thing is certain: as the world has changed, businesses have had to change too. Or at least, that’s how things used to play out before the world changed.Ĭovid‐19, cost increases, wars, changing lifestyles, staff shortages and the cost‐of-living crisis.Īll these things and more have had a colossal financial impact on hospitality businesses and consumers alike over the past few years.Ī recent study by Opinion Research found 55% of British consumers are spending less money in bars, while data consultancy CGA reports one‐in‐five Canadian consumers are planning to reduce visits to the on‐trade in the wake of rising costs. As the after-work crowd rounds up the stragglers from the office, the orders from the happy hour menu start pouring in. *This feature was originally published in the February 2023 edition of The Spirits Business. Research has found that found 55% of British consumers are spending less money in bars Once a cornerstone of many bars’ success, happy hour is being tweaked in line with changing consumption patterns.
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